To develop a sustainability initiative, you need a problem-solving approach and a clear roadmap that guides you from the initial concept to successful implementation.
A 6-Step Guide to Creating a Sustainability Initiative
This six-step model is derived from change process theories and acts as a flexible blueprint to help structure your initiative.
- Identify the Responsible Team
Suppose your organization has identified one or more areas that could benefit from improved sustainability. The first step is to select a team that is closely aligned with the issue at hand. This team should analyze the problem and propose recommendations. It’s crucial that the team has a clear objective, defined authority, and the right mix of people.
Additionally, ensure the team agrees on a shared definition of ‘sustainability’ to avoid misunderstandings and to develop actionable solutions that can be effectively communicated and implemented across the organization. - Create a Problem-Analysis Process
The second step is for the team to develop a problem-analysis process that examines the various conditions surrounding the issue. This process should define the different stakeholders and their responsibilities, while also exploring opportunities for creating value through sustainable solutions.
Questions to ask during this step may include:
– Are we being productive?
– Are we reducing our carbon footprint?
– Are we improving worker conditions among our suppliers?
– Are these benefits long-term or short-term? - Present the Findings and Assess Resources
After the team has identified the problem, solution, and key stakeholders, the next step is to present the findings to the relevant executives. If additional resources are required, this is the time to make a case for them.
This step asks: To what extent is the organization committed to change, and what resources are available to implement the proposed changes? - Make a Team Responsible
A sustainability initiative often involves significant changes, and, like any change process, it is essential that the team leading the initiative is given the authority and resources necessary for successful implementation.
It’s also important to acknowledge the challenges of sustainability openly and use these challenges as opportunities to frame new business prospects. - Communicate with the Wider Company
One often-overlooked step, but just as crucial as any other, is to communicate the process and decisions made to the rest of the organization in a clear and transparent way.
For sustainable business practices to endure, sustainable values need to become ingrained in the organization’s DNA. This can be achieved through clear, repetitive, and consistent messaging.
Another important question to consider is: How can you connect your organization to other sustainability communities for ideas and inspiration? - Roll Out the Initiative
Once all the previous steps have been completed, it’s time to begin rolling out the initiative.
Hold regular check-in meetings (e.g., monthly) to ensure everything is progressing smoothly and to allow time for adjustments if necessary. During these meetings, ensure that everyone is prepared, understands their role in the process, and that key staff members are properly trained.
Approach It Step by Step
Remember, addressing problems on a day-to-day basis leads to faster behavioral change. The more you integrate your sustainability initiative into the daily tasks of your team, the more successful it will be.
The challenge often lies in changing a working model that has been in place for many years. A single course or seminar won’t be sufficient—new behaviors require consistent repetition, feedback, and ongoing training.